ANUSHKA MOTE

Business Analyst • Product Manager • Strategy Lead • Startup Builder

I turn undefined ideas and chaotic workflows into tested products and rapid prototypes. I thrive where nothing is mapped out, everything is to be built, and impact is made fast.

From hardware prototypes to digital MVPs, I experiment, test, and deliver solutions that work — even before anyone else knows what's possible.

"I build at the intersection of curiosity, chaos, and clarity."

HardwareSoftwareStrategyResearchMVPsFailureFeedbackIteration

About Anushka

I started as an engineer, but quickly realized my instincts were pulling me toward something different — understanding why things break, how users think, and what makes products actually work.

I'm curious about user psychology. I'm comfortable working in chaos. And I'm fast at prototyping — turning ideas into tangible MVPs that can be tested, broken, and rebuilt.

I thrive in early-stage startup environments where nothing is figured out yet, and that's exactly where I want to be.

Journey

2021

First hardware project, broke it, rebuilt it

2022

Started studying user behavior

2023

Made first MVP → failed → learnt

2024

Began working with startups

2025

Building multiple products + strategies

What I Do

I analyse people, not reports.

User psychology, JTBD, behaviour patterns.

I build scrappy MVPs.

Fast prototyping, market testing.

I create clarity out of chaos.

Scoping, prioritisation, workflows.

I manage execution like a hawk.

Sprints, tasks, cross-team sync.

I design strategies that make sense.

GTM, segmentation, experiments.

Startup Experience

Bhoomivardhan – Agritech Startup

Strategy & Product Head

•Built SoilSense AI prototype (hardware + dashboard)

•Designed workflows for soil testing, farmer decisions

•Created early GTM plan

•Conducted user interviews with farmers

•Built the startup's product vision

View Full Case Study

AnkurGECA

Incubation Support Intern · 2023

•Worked directly with early-stage founders, helping them turn raw ideas into structured, pitch-ready concepts

•Broke down messy startup thoughts into clear problem statements, user personas, and feature outlines (my first unofficial PM job tbh)

•Assisted the incubation cell in evaluating prototypes, validating assumptions, and spotting what's actually worth building

•Created mini-research briefs, documentation flows, and roadmap suggestions that helped teams move faster

Calex.pro – AI Wellness Companion

Product Strategy Contributor

•AI-powered wellness and mental health companion app

•Contributed to product strategy and user experience design

•Helped shape the wellness features and AI integration

View Project

Rexume.in – AI Resume Builder

Product Lead (MVP Owner)

•Built full MVP

•Tested with real users

•Identified drop-off patterns

•Iterated workflows

View Full Case Study

TechMarqx – AI SaaS Internship

Product & Strategy Intern

•Worked on MarqHire AI – AI-powered recruitment platform

•Contributed to product strategy and feature prioritization

•Designed workflows for HR and recruitment processes

•Conducted user research with HR teams

View MarqHire AI

Projects

Smart AI Mirror

Prototype using ESP32, face detection, custom UI.

View Project

OtPrint — Failed MVP

Hyperlocal printing app. Built → Tested → Failed → Documented the failure analysis. Shows learning mindset.

Rexume.in MVP

AI resume builder. Built from scratch, structured workflows, user testing.

View Project

ElectroSnap

Electronic component detection tool. College hardware project.

View Project

SoilSense AI

Hardware + website. Used for soil health monitoring. Part of Bhoomivardhan.

View Project

Case Studies

Case Study: Rexume.in — Building an AI Resume Tool

Read Case Study

Case Study: Bhoomivardhan — Agritech Strategy

Read Case Study

Case Study: Tackling Early User Drop-Off on Hinge

Read Case Study

"Because if you give me a problem today, I'll show you a working version tomorrow."

I initiate without being told

I don't panic in chaos

I learn fast

I test before assuming

I care about users

I document every insight

I improve with every failure

Let's Connect

"If you have a problem worth solving, I want to hear about it."